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    • To improve learning environment in primary schools

    We denounce with righteous indignation and dislike men who we are to beguiled demoralized by the charms of pleasures that moment, so we blinded desires, that they indignations.
    News & Updates
    LIFE SAVING

    Goodsoul partners with lafarge on national literacy competition

    Education

    Goodsoul improves education infrastructure

    To improve learning environment in primary schools

    We denounce with righteous indignation and dislike men who we are to beguiled demoralized by the charms of pleasures that moment, so we blinded desires, that they indignations.
    News & Updates
    LIFE SAVING

    Goodsoul partners with lafarge on national literacy competition

    Education

    Goodsoul improves education infrastructure

    Speaker detail

    Serdar Jorayev - Founder

    Song Lie

    General Manager, Unilumin Group Co., LTD

    Mr Song Lie is the General Manager of the Metasight Business Unit at Unilumin Group Co., Ltd. He holds a bachelor’s degree in Business Administration from Northwestern Polytechnical University and brings over 20 years of leadership experience in the lighting and display technology sector. Mr Song Lie began his career in 2004 as Executive Deputy General Manager at Hong Kong Standard Lighting Co., Ltd., where he worked until 2011. He joined Unilumin Group in 2012 and quickly advanced through various senior positions. From 2014 to July 2023, he served as Deputy General Manager of the Unilumin Creativity Division. He was then appointed General Manager of the Entertainment Industry Sector, a role he held until July 2024, when he took on his current position as head of the Metasight Business Unit. Throughout his career, Mr Song has led numerous pioneering projects that have redefined the integration of light, display, and control technologies. His portfolio includes high-profile projects such as the Media Tower Light Show at the CCTV Headquarters in Shanghai, the interactive display system for Chengdu Financial Twin Towers, the dual-tower lightscape at Evergrande Ocean Flower Island in Hainan, the Mawangdui Immersive Digital Art Exhibition in Changsha, the Riyadh Season media art installation, and the media façade of Citibank’s Shanghai headquarters. Widely regarded as a trailblazer in the field, Mr Song Lie has played a central role in developing next-generation opto-display ecosystem solutions. His work has contributed significantly to the advancement of smart city infrastructure and cultural tourism through the seamless integration of lighting, digital display, and intelligent control systems.